Marketing Research

While at the University of Alabama, I participated in a marketing research course, MKT 473, where I learned about the fundamentals of market research. We completed a semester-long project for use by a local business.

Links to my full project can be found below:

• Slide Deck
• Appendix A: Exploratory Research
• Appendix B: Qualtrics Questionnaire
• Appendix C: Transcripts from Interviews 
• Appendix D: Codebook